When the body suffers from a serious disease such as cancer, one’s external appearance cannot remain unaffected. Often, the change is very serious, with inevitable effects on the psychological state of the person experiencing it. The need to stimulate the patient psychologically is, in this case, just as important as the treatment followed. In 2010, the non-profit organization I LIVE FOR ME was created with the aim of helping patients - and their relatives - to manage the effects of the disease in their daily lives.